Should Writers Pay for Reviews?

This article in Publishers Weekly discusses the pros and cons of paid reviews and it’s a good read if you have written a book and now you want to promote it. When I say “paid reviews,” by the way, I’m talking about pro (and pricey) review services like Kirkus and Blueink, not $5 reviews on Fiverr.

The Indie Author’s Guide to Paid Reviews

For indie authors who have some room in their marketing budgets, paid book review services can be an appealing option. Reviews are a crucial part of a book’s marketing strategy. Whether they appear on the book’s jacket or on bookselling sites, reviews make a book seem more professional while giving potential buyers an idea of what it’s about (and whether or not they’ll like it).

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